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小米融资材料曝光:2017年盈利76亿元 估值680亿美金
2018-08-16 14:03 新浪港股综合
二四六天天好彩资料 [{"id":"1","onlinetime":"2016/07/0100:00:00$2016/08/0100:00:00"},{"id":"3","onlinetime":"2016/04/1200:00:00$2016/07/0100:00:00"},{"id":"4","onlinetime":"2016/04/1200:00:00$2016/07/0100:00:00"},{"id":"5","onlinetime":"2016/06/0100:00:00$2016/06/2600:00:00"},{"id":"6","onlinetime":"2016/04/1200:00:00$2016/07/0100:00:00"},{"id":"7","onlinetime":"2016/06/2600:00:00$2016/07/1800:00:00"},{"id":"8","onlinetime":"2016/07/1800:00:00$2016/08/0900:00:00"},{"id":"9","onlinetime":"2016/06/1700:00:00$2016/08/3100:00:00"},{"id":"12","onlinetime":"2016/07/0600:00:00$2016/08/0600:00:00"},{"id":"13","onlinetime":"2016/08/0900:00:00$2016/08/3023:59:59"},{"id":"14","onlinetime":"2016/07/2717:30:14$2016/08/2723:59:59"},{"id":"16","onlinetime":"2016/08/3100:00:00$2016/09/3023:59:59"},{"id":"17","onlinetime":"2016/09/1500:00:00$2016/09/3023:59:59"},{"id":"18","onlinetime":"2016/09/0500:00:00$2016/09/1623:59:59"},{"id":"19","onlinetime":"2016/09/1900:00:00$2016/09/2323:59:59"},{"id":"20","onlinetime":"2016/10/0100:00:00$2016/10/3023:59:59"},{"id":"21","onlinetime":"2017/06/2300:00:00$2099/12/3123:59:59"},{"id":"22","onlinetime":"2016/09/2600:00:00$2016/10/2623:59:59"},{"id":"23","onlinetime":"2016/10/1800:00:00$2016/10/3023:59:59"},{"id":"24","onlinetime":"2016/11/0100:00:00$2016/12/0123:59:59"},{"id":"25","onlinetime":"2016/11/0100:00:00$2016/12/0123:59:59"},{"id":"26","onlinetime":"2016/11/0100:00:00$2016/11/1123:59:59"},{"id":"27","onlinetime":"2016/10/1800:00:00$2016/10/3023:59:59"},{"id":"28","onlinetime":"2016/12/1300:00:00$2017/02/2023:59:59"},{"id":"29","onlinetime":"2016/12/2817:28:32$2017/01/2823:59:59"},{"id":"30","onlinetime":"2016/12/0100:00:00$2016/12/1223:59:59"},{"id":"31","onlinetime":"2016/12/0200:00:00$2016/12/1223:59:59"},{"id":"32","onlinetime":"2016/12/1317:33:15$2017/01/1323:59:59"},{"id":"33","onlinetime":"2016/12/2211:19:01$2017/12/2211:19:03"},{"id":"34","onlinetime":"2016/12/2211:19:01$2017/12/2211:19:03"},{"id":"35","onlinetime":"2017/02/1614:19:45$2017/03/1523:59:59"},{"id":"36","onlinetime":"2017/03/1700:00:00$2017/03/3123:59:59"},{"id":"37","onlinetime":"2017/03/1700:00:00$2017/03/3123:59:59"},{"id":"38","onlinetime":"2017/03/0100:00:00$2017/04/0123:59:59"},{"id":"39","onlinetime":"2017/03/0100:00:00$2017/04/0122:59:59"},{"id":"40","onlinetime":"2017/04/0100:00:00$2017/04/2123:59:59"},{"id":"41","onlinetime":"2017/04/1200:00:00$2017/05/1223:59:59"},{"id":"42","onlinetime":"2017/04/2200:00:00$2017/05/1523:59:59"},{"id":"43","onlinetime":"2017/04/2200:00:00$2017/05/1523:59:59"},{"id":"44","onlinetime":"2017/05/2200:00:00$2017/06/2223:59:59"},{"id":"45","onlinetime":"2017/05/2200:00:00$2017/05/2923:59:59"},{"id":"46","onlinetime":"2017/06/0100:00:00$2017/07/0123:59:59"},{"id":"47","onlinetime":"2017/07/2000:00:00$2017/08/1923:59:59"},{"id":"48","onlinetime":"2017/09/0115:00:00$2017/09/3015:00:00"},{"id":"49","onlinetime":"2017/10/0100:00:00$2017/10/1923:59:59"},{"id":"50","onlinetime":"2017/10/0100:00:00$2017/10/1923:59:59"},{"id":"51","onlinetime":"2017/08/1800:00:00$2017/08/3123:59:59"},{"id":"52","onlinetime":"2017/08/1800:00:00$2017/09/1823:59:59"},{"id":"53","onlinetime":"2017/08/1800:00:00$2017/09/1723:59:59"},{"id":"54","onlinetime":"2017/09/0100:00:00$2017/09/2923:59:59"},{"id":"55","onlinetime":"2017/11/1200:00:00$2017/12/1223:59:59"},{"id":"56","onlinetime":"2017/10/2000:00:00$2017/11/1123:59:59"},{"id":"57","onlinetime":"2017/11/0200:00:00$2017/11/1200:00:00"},{"id":"58","onlinetime":"2018/03/1600:00:00$2018/04/0823:59:59"},{"id":"59","onlinetime":"2018/03/1600:00:00$2018/04/0823:59:59"},{"id":"60","onlinetime":"2017/11/2700:00:00$2017/12/2723:59:59"},{"id":"61","onlinetime":"2017/11/2700:00:00$2017/12/2723:59:59"},{"id":"62","onlinetime":"2018/01/0415:00:00$2018/01/1723:59:59"},{"id":"63","onlinetime":"2018/01/1800:00:00$2018/02/1823:59:59"},{"id":"64","onlinetime":"2017/12/2116:01:03$2018/01/2123:59:59"},{"id":"65","onlinetime":"2018/01/1815:31:34$2018/02/1823:59:59"},{"id":"66","onlinetime":"2018/03/0500:00:00$2018/03/1500:00:00"},{"id":"67","onlinetime":"2018/03/1600:00:00$2018/04/0800:00:00"},{"id":"68","onlinetime":"2018/03/0900:00:00$2018/04/0923:59:59"},{"id":"69","onlinetime":"2018/04/0900:00:00$2018/05/0823:59:59"},{"id":"70","onlinetime":"2018/04/0810:16:57$2018/05/0400:00:00"},{"id":"71","onlinetime":"2018/04/0810:17:46$2018/05/0400:00:00"},{"id":"c_ph_tujia_h","onlinetime":"2018/01/2418:00:00$2018/12/3123:59:59"},{"id":"c_ph_lipinplus_l","onlinetime":"2017/04/2110:38:46$2017/04/2800:00:00"}]

  来源:36氪 

  今日有微信公众号“开柒”爆料,从一份小米的融资推介材料中获悉,小米去年盈利接近76亿元,当下给小米的估值为680亿美元。这份材料并指出,假设小米于2018年第四季度上市,其的市值介于854亿至1351亿美元区间。

  根据这份爆料内容,36氪拆解出5个核心点,并做出如下分析:

  1、日活:上述材料称,小米的日活跃用户达1.32亿,月活跃用户1.65亿,日均用户使用时间为5.2小时,甚至,报告称,这一指标已经超过了微信。当然,手机厂商拉上微信作对比,有点强行对比的意思,不算同类的竞品。

  小米此前并未公布过小米手机的日活。只在去年11月的IoT开发者大会上,公布了小米IoT平台的日活设备超过1000万台。若该自媒体援引数据真实的话,以此推算,小米手机的日活也在1亿以上。

  2、盈利:小米2015年亏损9.8亿元,2016年盈利9.13亿元,预计2017年盈利75.82亿元,利润率达到6.5%,复合年均增长率达到174%。

  小米并未披露过整体的盈利数据。此前,手机中国联盟秘书长王艳辉曾在微博上表示,小米2017年利润不会少于十亿美元。该融资推介材料公布的数据也符合之前业界的预期。

  3、收入:预计2017年小米的收入为176亿美元(1110亿元)。

  雷军曾公布过,小米已经在去年10月提前完成了小米完成千亿营收的目标。此前有消息称,小米2017年做出的营收预期在170亿美元~180亿美元之间。

  不过,以此计算的话,还是可以看出,小年最后两个月贡献收入较少。可以推测,最后两个月手机的出货量,相比前十个月的月均出货量有所下降。这跟去年四季度中国市场的大形势也是相符的。根据研究公司Canalys的数据,2017年第四季度在中国市场上仅卖出1.13亿台智能手机,比2016年第四季度下跌了14%。这个季度的下滑也导致了全年出货量的同比下降。

  4、收入占比中,小米的互联网服务业务比重正在扩大。

  该自媒体援引上述材料称,2016年,小米的收入组成中,79%来自于硬件,21%来自于互联网服务业务。硬件业务的净利润率仅为2.8%,而互联网服务业务的净利润率则超过40%。小米正在扩大互联网服务业务收入比例,2017年,预计互联网服务业务的收入占比为68.3%,预计到2019年,互联网服务业务的收入占比将超过硬件收入。

  由此可以看出,小米靠硬件设备并不太赚钱,主要靠相关的互联网服务。

  5、最值得注意的是,该份材料给出的小米估值:当下小米估值为680亿美元,其是按照这一估值融资或者出售股份的;假设小米于2018年第四季度上市,其的市值介于854亿至1351亿美元区间。

  这份材料当下给出的小米估值,明显远低于市场传闻的千亿美金估值。不过,从这份材料给出的四季度上市时的市值预期来看,小米有可能在今年期间推高其估值,并在IPO时达到千亿美金左右的市值。

  随着小米IPO一天天临近,肯定会有越来越多的消息渐次披露。小米今年会在资本市场讲什么故事值得期待,其估值多少也将持续成为热议的焦点。

责任编辑:白仲平

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